Welcome to our blog. Let's get smart about selling online!

At IdeaRoom, we strive to provide valuable resources to the industries we serve. In this blog, we publish best practices, industry news and technology guides for the build-to-order structures industry. Simply use the tags below to filter content on the industry that best applies to you. Happy reading! 😊

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5 Things Every Shed Company Needs to Succeed Online


This guide cuts through the complexity of online marketing and sales to provide a simple path to online success. To get more...

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Tags: Sheds

The order of configurator options matters
The order of your options can influence your customer’s satisfaction.
I recently read some research that was done on how...
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Tags: Shed Industry Blog, Product Configurator

Extend custom product sales to where your customers are – online

The days of the information-only company web site are ending.  For any product today there must be a higher level of online...

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Tags: Carports, Sheds, Buildings

Improve Sales Efficiency by providing Choice

If you aren’t giving your prospective customers the ability to design and see their custom product online, you may be missing...

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Tags: Carports, Sheds, Buildings

Deliver product configuration to your channel partners

A strong distribution channel can be a powerful competitive advantage that creates visibility of your products to a much...

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Tags: 3D configurator, Product Configurator, Carports,

Create a New Sales Conversation

Mass customization is here to stay. Consumers are increasingly demanding a product that can be configured for their individual...

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Tags: Carports, Sheds, Buildings

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