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Welcome to our blog. Let's get smart about selling online!

At IdeaRoom, we strive to provide valuable resources to the industries we serve. In this blog, we publish best practices, industry news and technology guides for the build-to-order structures industry. Simply use the tags below to filter content on the industry that best applies to you. Happy reading! 😊

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Online Sales 101: The Do's & Don'ts of Web Design

Product websites should serve one primary purpose: getting visitors to take the next step. Whether it's submitting contact...


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Tags: Carports, Sheds, Buildings

Online Sales 101: Understanding the Current E-commerce Climate

Once upon a time, when a new purchase was in order, Americans took to malls, storefronts and lots. We would wade through...


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Tags: Carports, Sheds, Buildings

Online Sales 101: Why your ads may not be working

Have you spent time and money on advertisements and outreach, only to create a handful of leads? Some simple insights from the...


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Online Sales 101: Generating Quality Leads, Continued

Congratulations! A prospective customer has demonstrated interest in one of your products by sending you an email or submitting...


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Tags: Sheds

Online Sales 101: Generating Quality Leads

"Leads" are no new concept to any professional in the build-to-order industry. Whether you sell sheds, carports, or another...


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Tags: Sheds

Five Critical Considerations when Selecting a Shed Configurator

Adding a shed design and quote tool (“shed configurator”) to your website will substantially improve your customers’ shopping...


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Tags: Sheds

Our Three Favorite Social Media Channels for Shed Companies

Creating an engaging social media network is a valuable tool in creating brand awareness for your shed company. Studies show that...


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Tags: Shed Industry Blog, Sheds, Marketing,

5 Things Every Shed Company Needs to Succeed Online

This guide cuts through the complexity of online marketing and sales to provide a simple path to online success. To get more...


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Tags: Sheds

The order of configurator options matters
The order of your options can influence your customer’s satisfaction.
I recently read some research that was done on how...
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Tags: Shed Industry Blog, Product Configurator

Extend custom product sales to where your customers are – online

The days of the information-only company web site are ending. For any product today there must be a higher level of online...


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Tags: Carports, Sheds, Buildings

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Welcome to the world’s only online sales service that helps you understand your customers, optimize your pricing and products, and sell more of everything. Download our free e-book to see how a configurator can accelerate your business.

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