Consumer spending in the build-to-order industry may be slowing.

By IdeaRoom Technologies

One of IdeaRoom's goals is to analyze and predict trends in the industries that we serve. This allows our clients to survive and thrive within a rapidly changing marketplace.


At the beginning of 2020, our team identified a rise in consumer spending before the trend was visible to our vendors. Now, our analytics are demonstrating that this trend is reversing, and that consumer spending on backyard structures may begin slowing down. 


As you can see in the graph below, consumer activity has been decreasing an average of 6.2% week over week since the end of April. Although you are likely focused on a backlog of customer orders, we strongly recommend that you begin preparing for a downturn.


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Average number of consumer saves, quotes & purchases across shed, carport & building configurators, shown by week


As consumers become more judicious with their purchasing decisions, it is absolutely necessary to keep every interested and engaged as soon as they land on your website. Slows in the market shift the focus from quantity to quality: as the number of leads goes down, the percentage that close must go up. IdeaRoom's configurators can ensure that you are getting the most out of every opportunity.



Interested in determining if IdeaRoom would be a good fit for your business?

Reach out to us here!


Tags: 3D configurator, Product Configurator, Carports, Sheds, Buildings, Business growth, Online Presence, Marketing

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