Product Configurator Blog

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Press Release: Custom Building Company Launches Visual Product Configurator

Press Release: Custom Building Company Launches Visual Product Configurator

Texwin's 3D product configurator accommodates the thousands of possible building configurations Texwin supports, reducing errors and increasing customer confidence. Texwin Inc., a Texas-based custom … Continued

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3D VR Product Configurator – Is it time?

3D VR Product Configurator – Is it time?

It seems like 2016 was the year of VR (virtual reality). Everywhere you turn in the news, some new VR headset has been released and new VR applications have been identified. The question many people … Continued

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The order of configurator options matters

The order of configurator options matters

The order of your options can influence your customer’s satisfaction. I recently read some research that was done on how consumers respond to the order of product options presented in a configurator. … Continued

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So you want to start a build-to-order business?

So you want to start a build-to-order business?

Your and your build-to-order product Occasionally, we are contacted by entrepreneurs who are considering embarking on a new build-to-order business. Most of these inquiries are considering a business … Continued

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Extend custom product sales to where your customers are – online

The days of the information-only company web site are ending.  For any product today there must be a higher level of online engagement with the consumer.  This engagement is critical for capturing … Continued

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Improve Sales Efficiency by providing Choice

If you aren’t giving your prospective customers the ability to design and see their custom product online, you may be missing out on an opportunity to improve your profitability through better sales … Continued

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Make it personal: product customization is going mainstream

Consumers continue to spend more time researching their purchases before ever contacting the manufacturer or seller of the products they intend to buy. Increasingly, this approach includes customized … Continued

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Deliver product configuration to your channel partners

A strong distribution channel can be a powerful competitive advantage that creates visibility of your products to a much broader audience than you could afford to reach on your own.  When it works, … Continued

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Create a New Sales Conversation

Mass customization is here to stay. Consumers are increasingly demanding a product that can be configured for their individual tastes and desires. You can even customize your ketchup bottle! … Continued

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