She Sheds are the tranquil, inspiring, feminine cousins of the typical garden shed, and they are taking over the blogosphere. She Sheds are a sanctuary where a woman can escape the stressful and mundane aspects of her daily life and enjoy a space designed just for her. While She Sheds can take many different forms, from art and craft studios to reading nooks and yoga studios, they all start with a basic shed.
The following are the key elements of a marketing campaign to capture the imaginations of She Shed dreamers:
- Understand the She Shed Audience: She Sheds appeal to women who are looking for a highly personalized space to pursue personal interests, away from day-to-day worries and distractions.
- Make Personalizing Easy: She Sheds are the ultimate personal space and must reflect each woman's individual taste. You can make online customization seamless and fun by offering an online shed visualizer and configurator, like ShedView. ShedView allows customers to watch their shed customizations appear before their eyes. With ShedView, customers know they are getting exactly what they want. Visit us here to give your customers the ShedView experience.
- Elements of a She Shed: Whether its colorful or serene, modern or cottage chic, all She Shed's should be beautifully designed. While much of the design will be accomplished with decorations, there are a few key structural elements every She Shed should have. Make sure you emphasize the following shed features when appealing to the She Shed market:
- Light, light, light: She Sheds are meant to be lived in and nothing makes a space more inviting and pleasant than lots of natural light. Windows and skylights are a She Shed's best friend.
- Design details: Decorative details like flower boxes, window shutters, and dormers add the charm and elegance women want in their She Sheds.
- Colors options: Red siding with an orange door, why not? The more color options, the better.
She Shed Marketing Tools and Tips: Here are a few She Shed specific marketing techniques to reach the right audience:
- Pinterest: With thousands of pictures and guides about She Sheds, Pinterest is the first stop for many women looking for inspiration. Make sure you are there to show these women how to use your sheds to make their She Shed dreams a reality. Click here to read our comprehensive guide to marketing sheds.
- Blog Collaborations:Collaborate with a popular lifestyle blogger to turn one of your sheds into a stunning She Shed. Agencies like BlogHer and the Clever Girls Collective can quickly connect you with bloggers interested in taking on a She Shed project.
- Blog Posts:Spark your customers' imaginations with a blog post showing them how your sheds will make a perfect She Shed. For example, write a guide explaining simple ways to personalize a She Shed and post it to your blog. Also, be sure to share you blog post on your social media outlets.
- She Shed Menu: Dedicate a section of your website to shed configurations that would make great She Sheds highlighting accessories like flower boxes and shutters. Make the "Design Your Own" button prominent so customers can quickly switch from browsing to buying.
- ShedView Experience:Make the buying process effortless and fun with a shed visualizer and configurator. With the simplicity and clarity of ShedView, you will convert more visits to sales. Your sales process will also be much more scalable with far fewer errors. Most importantly, your customers will love their ShedView experience. Click here to learn more about ShedView now.