The Build-to-Order Sales Blog

At IdeaRoom we strive to provide valuable resources to the industries we serve. In this blog, we publish best practices, industry news and technology guides for the build-to-order structures industry.

Online Sales 101: The Do's & Don'ts of Web Design

Online Sales 101: The Do's & Don'ts of Web Design

Product websites should serve one primary purpose: getting visitors to take the next step. Whether it's submitting contact information or making a purchase, you want the people who land on your page … Continued

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Online Sales 101: Understanding the Current E-commerce Climate

Online Sales 101: Understanding the Current E-commerce Climate

Once upon a time, when a new purchase was in order, Americans took to malls, storefronts and lots. We would wade through traffic-laden intersections and aisles crowded with shopping carts to browse … Continued

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Online Sales 101: Why your ads may not be working

Online Sales 101: Why your ads may not be working

Have you spent time and money on advertisements and outreach, only to create a handful of leads? Some simple insights from the world of consumer psychology may shed some light on this common problem. … Continued

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Online Sales 101: Generating Quality Leads, Continued

Online Sales 101: Generating Quality Leads, Continued

Congratulations! A prospective customer has demonstrated interest in one of your products by sending you an email or submitting an inquiry on your website. But what happens now? Unfortunately for … Continued

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Online Sales 101: Generating Quality Leads

Online Sales 101: Generating Quality Leads

"Leads" are no new concept to any professional in the build-to-order industry. Whether you sell sheds, carports, or another customizable building, you've likely spent a substantial amount of energy … Continued

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605 Sheds Uses Analytics from ShedView to Enhance Business

605 Sheds Uses Analytics from ShedView to Enhance Business

Although 605 Sheds is a relatively young company, it has ambitious plans and sophisticated tactics for achieving its goals. They have been investing heavily in advertising and technology to scale … Continued

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Case Study: Shed Depot NC Increased Average Sales Price with ShedView

Case Study: Shed Depot NC Increased Average Sales Price with ShedView

Conquering Complexity When he signed up for ShedView, Joshua Payne, General Manager for Shed Depot North Carolina, was expecting great results but he was still surprised by the substantial impact … Continued

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Build v. Buy: Deciding between Custom and Licensed Software

Build v. Buy: Deciding between Custom and Licensed Software

When you need business software, an early big decision is whether to build custom software or license existing software products. As with most decisions, there are pros and cons to each approach and … Continued

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Why Shed Companies should Embrace Omnichannel Retail

Why Shed Companies should Embrace Omnichannel Retail

While “omnichannel retail” may sound like pretentious corporate jargon, it is important for any retailer to understand. Simply put, the term “omnichannel retail” refers to brands making their … Continued

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CRM, CPQ, POS: Decoding the Alphabet Soup of Software

CRM, CPQ, POS: Decoding the Alphabet Soup of Software

Sorting through the many varieties of business software can be daunting and confusing. What is the difference between a CRM and CPQ? Which programs are relevant to my business? What would I use them … Continued

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