Customized Products, Effortlessly.

Here's what we're all about:

At IdeaRoom, our mission is to create the most effective, delightful buying and selling experiences for customized products. With 3D previews, dynamic pricing and simplified customizations, we've developed a comprehensive sales engine that facilitates shorter sales cycles, and higher average sales prices, and a better sales experience for the end consumer.

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Our team is passionate about making our customers successful. We’re committed to understanding our customer’s products, sales strategies, and business objectives and then providing them with an exceptional online service to help exceed their goals. We are simply software developers with no ties to the industries we serve outside of helping each and every one of our clients to Sell More, Sell Better.


Consumers demand customization, instant price quotes, and the ability to check out anywhere, anytime. 3D configurators allow businesses in the build-to-order industry to live up to their customers’ purchasing expectations, closing more deals at higher prices.  – Russ Whitney, CEO